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VPL News: Today on New York Times T Magazine Blog : VPL

VPL News: Today on New York Times T Magazine Blog

Part old-school gymnasium, part downtown gallery, the first VPL store from the British designer and former stylist Victoria Bartlett is further evidence that the label with a funny name — VPL is short for Visible Panty Line — is a serious concern. Bartlett says she chose the eclectic interior, which brings to mind onesie-clad musclemen doing chin-ups, in order “to evoke a vintage gymnasium, since the VPL aesthetic was originally based on vintage undergarments.” Besides, she adds with a nudge, “I’m inspired by a life well-lived — I’m not stuck on minimalism.”

Created with the Brooklyn-based architecture firm Studio a+i, the shop carries the main VPL line of comfy basics and the more sports-inspired VPL Too, as well as various accessory and jewelry collaborations. As part of the designer’s commitment to showcase the work of artist friends, a large photo collage (of the first VPL collection) by Mark Borthwick hangs behind the register. 5 Mercer Street; (212) 966-2145; vplnyc.com

–Carter, Lee. “Now Showing | Visible Panty Line,” The New York Times T Magazine Blog. November 9, 2010, 4:12 pm. Link.

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