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NBCNY The Feast.com : VPL

NBCNY The Feast.com

Shop to Help Japan by Tiffany Davis Mar 31, 06:00PM in Shop

 

The Industry Forces Behind Fashion Girls for Japan Sneak Preview This Weekend’s Unprecedented Sale

This weekend, 80-plus New York designers will pack racks full of season-spanning, deeply discounted samples to aid Japanese relief efforts.

This afternoon, we hit Mercer Street to visit a handful of the women behind the epic effort — Fashion Girls for Japan collaborators Julie Gilhart, Kikka Hanazawa, and Victoria Bartlett — to preview VPL’s body-con-filled sample rack.

For Gilhart (former Barneys New York VP; current industry consultant), VPL vice president Kikka Hanazawa, and VPL designer Victoria Bartlett, this sale hits particularly close to home. Hanazawa’s father is a monastery-bound monk in Japan; all three pointed out the fact that many of their industry peers and overseas counterparts are of Japanese descent.

As for the fashion and pricing? They’re as serious as the cause, as evidenced by the preview pieces that Bartlett had on hand. Not one item we saw was priced more than $300, and other designers — who are taking no profits from item or $5 ticket sales — are expected to follow suit.

Fashion Girls for Japan:
335 Bowery at the Bowery Hotel: Saturday, April 2-Sunday, April 3, 11 a.m.-6 p.m.

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