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NYC Ballet // Ana Sophia Scheller in Insertion Bra W : VPL

NYC Ballet // Ana Sophia Scheller in Insertion Bra W

 

Ana Sophia Scheller

Ana Sophia Scheller / NYC Ballet Campaign Brochure Cover

Featuring VPL’s Insertion Bra W in Dune worn by Ana Sophia Scheller for the New York City Ballet 2010 campaign shot by Henry Leutwyler.

“Love It | New York City Ballet Season Image”

from christopherduggan.com

Photographer Henry Leutwyler has beautifully captured dancer Ana Sophia Scheller. Her pose is perfect (those legs and arms!), she’s a gorgeous dancer and it unmistakably exclaims, ”Ballet!”  But there’s so much more that makes this image irresistible.

The feeling of this photograph is very different from what I normally think of when I visualize classical ballet. Her dress is flowing, and her hair isn’t knotted in a strict bun but with one lock of hair that hooks under her chin and around her neck. There’s something about that lock of hair. They could have Photoshopped it out. My first instinct, if I had taken the image, was to Photoshop it out. But they kept it in and chose this photograph as the cover. It’s a totally different feeling for New York City Ballet. It’s free and open and sexy and inviting.

It’s obviously a highly-produced photo shoot, but the feeling is so genuine and relaxed. I can feel the personality of the woman coming through in this image, not just the rockstar dancer she must be to hit and hold that pose. I think that’s what NYCB is going for. They want to welcome us into their world by letting us get to know their dancers as people. The human connection is so important in dance.

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